Gel face primer for long-lasting makeup.

What is it: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.

Why you'll love it:

Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Non-comedogenic (does not clog pores!)

Key Ingredients:

Hyaluronic Acid - Helps skin retain moisture for a plump complexion

Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are cruelty free and vegan.

This product is made in a Fair-Trade Certified factory.

Elf Cosmetics

Power Grip Primer