A sticky gel-based face primer with 4% niacinamide.

What is it: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.

Why you'll love it:

Gel primer formula with sticky texture grips makeup for long-lasting wear
Infused with 4% niacinamide to help even out skin tone and brighten
Gives skin a dewy, glowing finish
Translucent-finish primer works on all skin tones
100% vegan and cruelty-free

Key Ingredients:

Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.

Elf Cosmetics

Power Grip Primer + 4% Niacinamide